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Evolve: a digital layer for the people who live, work and visit MAI

Innovation24 March 2026
Published
24 March 2026
Category
Innovation
Reading time
3 minutes

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An early-access programme opens for the city's engagement platform, combining a resident app, rewards and an AI concierge.

Madinat Al Irfan has introduced Evolve, the digital platform that will connect residents, workers and visitors to the city's services, places and events.

Evolve brings together a single city account, an AI concierge that can answer questions and make bookings, a rewards programme that recognises time spent in the city, and a live digital twin that shares data on mobility, energy and public space.

Built with the community

The platform will be developed in the open. An early-access programme invites residents, OCEC visitors and businesses to test features as they are built and shape what comes next.

  • One account for homes, events, parking and services
  • An AI concierge available in Arabic and English
  • Rewards for using parks, public transport and local businesses
  • Open data on the city's performance

Early access is open now on the Evolve page.

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For interviews, images and further information about this story, contact the communications team.

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